I’m currently a product manager at Eurekster, Inc., search technology start-up and creators of the swicki. (The name’s derived from search + wiki = swicki.)
My purpose in this internet life is to empower folks to build community-powered search engines on any topic they can imagine, built on our technology that lets internet users and search engine owners decide what search results deserve top ranking. (Our basic product is free for anyone to use at www.swicki.com).
This is different from standard search engines because when you search on those sites, the order of their results are based on stats from what the whole world is clicking on. On swickis, the community that uses your specific search engine decides what’s important.
(There’s about 100 other damn sexy things about our technology, but that right there is definitely the most Halle of them all.)
Why is this cool? Let’s say, for example, you did a search on the term ‘extreme’ using your usual search engine. You’re top results would be links to sites for an international computer hardware company; the Extreme Sports TV channel; and a tech tutorial on extreme programming techniques…because those are the most popular searches in the world.
But if you’re like me and spent most of your youth meandering just outside of Providence, Rhode Island, who’s highlight exports for the last 30 years include mullets, acid-washed denim skirts and guys with perms riding Harleys, when you do a search on ‘extreme’ you’re more likely interested in seeing top search results pertaining to 80’s almost-metal yet definitely-hair band Extreme, perhaps the greatest of southern New England’s contributions to American music. Can you even hum ‘More than Words’ without breaking into tears? Yea. Me neither. And I bet you there’s a few thousand other Nuno-philes who feel the same way, all seeking that one web resource to learn more about their favorite power ballad song smiths…because regular search engines certainly aren’t tuned to our needs.
So why not build a search engine geared to me, you and our air guitar-lovin’ legions? Why not build an expert and community-driven search engine yourself? The #1 resource on the web for 80’s Hair Bands, like Extreme?
Well, a visionary swicki publisher has done just that in the time it’s taken you to read this far into this blog post. You check out his piece of the social search revolution here.
And when I say ‘visionary’, I mean me. And when I say ‘done’ I mean I built that swicki in the 20 seconds between writing that last paragraph and this one. Getting a swicki off the ground is super easy. Learning how to further tune it using our advanced tools, including skinning it to match up with your blog or site, is more than moderately habit-forming. And once you realize you can monetize your swicki through our 3rd-party advertising system…well, insert barbaric yalp here, my fellow believers in the American Internet Dream.
Check out some other hot sites that are using swickis to laser-target their community’s interests, with much slicker visual results than my quick demo (do a search using their Community Powered search boxes to see our rabbit run):
TechCrunch
NetNoir
Popular Science
I’ve really only covered the basic about swickis here, and you should read more for yourself. A few good places to start: our swicki directory, showcasing the 20,000+ swickis already created by site publishers and topic experts who’ve made claim on their piece of community powered search heaven, our FAQ describing the cool features of swickis in greater detail, and the Eurekster blog to read more on what’s happening with Eurekster right now.

p.s.
Dear Halle,
Um…I really do think swickis are amazing and incredibly useful, but I swear they’re not hotter than you. I just needed an attention-grabbing headline. Did you get the sculpture of you I sent? It’s made of the same kind of clay that Tootie used to make that bust of Jermaine…and that that woman used in the Lionel Richie video. “Hello…is it me you’re looking for…Halle?” Call me.
p.p.s.
Dear Readers,
Seriously? Swickis are way hotter than Halle. Check ‘em out now.