Amon Tobin is a whore

Amon Tobin, arguably one of the finest modern era composers of digital sound, has officially turned into a corporate whore. His wonderfully nuanced and dangerously playful “Chocolate Lovely” is now the background music for a car commercial. Albeit a pretty cool car commerical, but a goddamn car commerical nonetheless.

Far less cool but of a magnitude greater in whoreishness is the cut mighty Mos Def did a while back for GMC. I cried when I saw this. Dude, you’re already loaded. How much must they have paid you to lend your image and original lyrics to a gas guzzling planet eating SUV, of all things?!

Must all my heroes bitch out for cash?

Then again…I’d probably do the same if someone walked at me with the suitcase full of cash these 2 must’ve got to help advertise something as trite as the automotive industry.